Instagram offers several ways to monetize your presence on the platform. Here are some popular methods to make money from Instagram:

Influencer Marketing:

Build a substantial following and establish yourself as an influencer in a specific niche. Brands often collaborate with influencers to promote their products or services. You can reach out to brands or wait for them to approach you. Negotiate sponsored posts, brand partnerships, or affiliate marketing deals.

Sponsored Posts:

Brands may pay you to create content featuring their products or services. These posts can include product reviews, endorsements, or simply showcasing the brand. Ensure that the sponsored content aligns with your audience and maintains authenticity.

Affiliate Marketing:

Join affiliate programs and earn a commission for promoting products or services. You can share affiliate links in your Instagram posts, stories, or bio. When your followers make a purchase through your affiliate link, you earn a percentage of the sale.

Sell Your Products or Services:

Leverage your Instagram presence to sell your own merchandise, such as clothing, artwork, eBooks, or physical products. Use Instagram’s shopping features or direct your followers to an external website for purchases.

Sponsored Stories:

Instagram Stories have gained popularity, and brands are willing to pay for sponsored story placements. Similar to sponsored posts, you create content featuring the brand’s products or services and promote it through your Stories.

Brand Ambassadorships:

Brands may offer long-term partnerships where you become a brand ambassador. As an ambassador, you represent the brand and promote their products consistently over an extended period. This often involves creating regular content and engaging with your audience.


If you have a large following and meet the eligibility criteria, you can monetize your IGTV videos through ads. Instagram shares a portion of the revenue generated from the ads displayed on your videos.

Paid Live Streams:

Instagram introduced the ability for creators to monetize their live streams. You can offer exclusive content, tutorials, workshops, or Q&A sessions to your followers in exchange for a fee.

Sponsored Giveaways:

Collaborate with other influencers or brands to organize giveaways. Each participant contributes a prize, and followers enter by following all participating accounts. This can help increase your follower count and attract potential brand collaborations.