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How to Get Started With Instagram Ads

Instagram is a social media giant with more than 400 million members, and now that they provide advertising possibilities, it’s an excellent way to reach potential clients.

There is only one issue: Instagram DP Downloader offers essentially NO assistance when starting an advertising campaign. It appears as though a reclusive antisocial hermit who has never dealt with real people wrote the assistance section. a reclusive hermit who enjoys Instagram for some reason.

Instagram ad solutions

The assistance section is bad, that’s the purpose.

Okay, then. That is about equivalent to having a rugby player on your debate team. Once at the power editor, advertisers are left alone to struggle.

Setting Up The Advertising Account

All Instagram advertising accounts are connected to your Facebook account because Facebook owns Instagram. You must link your Facebook profile with Instagram not your personal account in order to start using Instagram.

     Steps:

  • Go to your Facebook account. Again, this is your fan page, not your
    profile page. Big difference.
  • Click on “Settings” in the top right corner.
  • Select “Instagram Ads” in the bottom left.
  • Add your Instagram account.

Instagram ads

Check if “Self Serve” is available on your account.

Open up Facebook Power Editor.

Create a new Campaign that has the objective of either “Clicks to Website,” “Mobile App Installs,” or “Video Views.” (These are currently the only objectives supported by Instagram ads)

Click the

Click

button on the left side of the page and then click “Create Ad Set.”

Select the new ad set and on the right side of the page, click

edit ad

to edit the ad.

ad sets

Go down to “Placement” and look for “Instagram” listed at the bottom.

listed at the bottom

How to run Instagram ads if “self serve” setup is not available on your account:

If “self serve” isn’t available through power editor, don’t punch your fist through your monitor… yet.

It is possible to still create an Instagram ad campaign through an agency that has been given access to this feature. There are a number of companies that you can do this through.

  • Ampush
  • Brand Networks
  • 4C
  • Kenshoo
  • Nanigans
  • Salesforce Marketing Cloud
  • SocialCode
  • Unified

 

Choosing your ad type

It’s time to choose your ad type after your Instagram ad account is operating at peak efficiency.

Because they are truly native advertisements, Instagram advertising are very effective. They therefore seamlessly integrate into the Instagram dp viewer platform. There are none. No pop-ups No obtrusive banner advertisements. Instagram ads initially resemble regular posts.

Understanding the three various shapes that ads might take before creating high-converting Instagram ads is essential.

Carousel Ads

Carousel ads allow you to insert multiple images for users to swipe through. If your product is best represented in multiple angles and multiple photos, this is a great option. You can link out to an external site which triggers when the user clicks.

Image Ads

Image ads only allow one image per ad.

If you can present your product in a compelling manner with a single photo, this is a solid option. Like the carousel ads, you can link out to an external URL.

Facebook gives the following specifications for Image Ads:

Design Recommendations

  • Image ratio: 1:1
  • Image size: 1080 x 1080 pixels
  • Your image may not include more than 20% text.
  • Caption: Text only, 125 characters recommended

Technical Requirements

  • Image ratio: 1.9:1 to 1:1
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • Caption: Text only, max 300 characters

Call To Action

Add a call-to-action button to tell people what you want them to do when they see your ad. You can choose from:

  • Book Now
  • Contact Us
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Watch More

Video ads

With video becoming increasingly popular on social media, 30 second video ads (with sound) are a great way to tell the story of your product and connect with customers on a deeper level. You also have the option to link to an external URL.

Facebook gives the following specs for video ads:

Design Recommendations

  • Aspect Ratio: 1:1
  • Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading mov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Caption: Text only, 125 characters recommended

Technical Requirements

  • Caption length text: Text only, max 300 characters
    Video aspect ratio: 1.9:1 to 1:1
  • Length: 30 seconds max
  • Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • File Size: Up to 30MB max
  • Frames: 30fps max
  • Bitrate: No limit to bitrate file if you’re using two pass encoding, as long as long as your file doesn’t exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

Call To Action

Add a call-to-action button to tell people what you want them to do when they see your ad. You can choose from:

  • Watch More
  • Book Now
  • Contact Us
  • Download
  • Learn More
  • Shop Now
  • Sign Up
 
 

Wrapping it up

Yes, trying to navigate Instagram advertising is about as easy as canceling your Comcast service. But once you actually understand how the system works, you can get a high-powered, high-converting Instagram ad campaign up and running in no time.

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